Logo
• Growth Engineering →
Investing
Investing

About Plutus21 Capital

Foundational Letter

Contact Us

Consulting
Insights
Insights

Research

Letters from the Partners

Memos

Podcast

Shorts

About Us
About Us

Team

Careers

Legal

Privacy Policy

Content Disclaimers

Public Communications Disclaimers

Terms of Use

Create Account
Login
Join the community of over 50,000 people across our platforms, learning about backing and building the companies of tomorrow.
Logo
Bradley Herman
Bradley Herman

Plutus21 co-founder, former family office operator with NFL roots, focused on AI and execution.

How the Fastest-Growing Companies Win Customers

Memo

Sep 15, 2026

How the Fastest-Growing Companies Win Customers

Inside the new discipline connecting customer data, AI, content, and sales.

Arsala Khan
Bradley Herman
Arsala Khan, +1
A Phased Operating Build Across Engineering, Integrationand Commercial Scale

Case Study

Aug 27, 2026

A Phased Operating Build Across Engineering, Integrationand Commercial Scale

Three years. Five countries. Multiple business functions. A staged operating redesign where each market played a specific role.

Daniyal Awan
Bradley Herman
Daniyal Awan, +1
Digital Transformation of a High-Growth Middle-Market Platform

Case Study

Aug 27, 2026

Digital Transformation of a High-Growth Middle-Market Platform

Secure Executive Ground Transportation Platform

Bradley Herman
Daniyal Awan
Bradley Herman, +1
Data Sovereignty Is Becoming a Competitive Requirement

Memo

Aug 23, 2026

Data Sovereignty Is Becoming a Competitive Requirement

Strategy Memo

Arsala Khan
Ben Elliott
Bradley Herman
Arsala Khan, +2
Thank You To Our Partners

Letter

Aug 13, 2026

Thank You To Our Partners

Bradley Herman
Hamiz Awan
Richard Raizes
Daniyal Awan
Bradley Herman, +3
AI Amplifies Good and Bad Engineering

Memo

+1

May 14, 2026

AI Amplifies Good and Bad Engineering

Strategy Memo

Arsala Khan
Bradley Herman
Hamiz Awan
Arsala Khan, +2
OpenClaw, NemoClaw, and the Path to Institutional AI

Memo

+1

May 14, 2026

OpenClaw, NemoClaw, and the Path to Institutional AI

Strategy Memo

Arsala Khan
Bradley Herman
Hamiz Awan
Arsala Khan, +2
The Software Obituary Is Wrong

Memo

+2

May 14, 2026

The Software Obituary Is Wrong

Research Memo

Arsala Khan
Bradley Herman
Hamiz Awan
Arsala Khan, +2
Blockchain’s Role in the AI Era: Programmable Trust for Agentic Systems

Artificial Intelligence

+2

Sep 30, 2025

Blockchain’s Role in the AI Era: Programmable Trust for Agentic Systems

Introduction

Bradley Herman
Bradley Herman
History of Private Equity Value Creation: From Financial Engineering to AI‐Powered Operations

Private Equity

May 19, 2025

History of Private Equity Value Creation: From Financial Engineering to AI‐Powered Operations

Executive Summary

Bradley Herman
Bradley Herman
Consulting Is Dead - Long Live the Operating Partner

Consulting

May 2, 2025

Consulting Is Dead - Long Live the Operating Partner

Execution, incentives, and AI are reshaping how value gets built

Bradley Herman
Bradley Herman
Choose Greatness

Other

Nov 20, 2024

Choose Greatness

What is greatness?

Bradley Herman
Bradley Herman
An AI Agent just Went Rogue, Started a Religion and Created $400k in Wealth in a Few Days. (Seriously)

Artificial Intelligence

+1

Oct 16, 2024

An AI Agent just Went Rogue, Started a Religion and Created $400k in Wealth in a Few Days. (Seriously)

By: Brad Herman & Co-authored by GPTo1

Bradley Herman
Bradley Herman
The New Age of Leverage Through AI Agents

Artificial Intelligence

+1

Oct 9, 2024

The New Age of Leverage Through AI Agents

By: Brad Herman & Co-Authored with GPTo1 and GPT4o

Bradley Herman
Bradley Herman
Knowledge is Now a Commodity

Artificial Intelligence

+2

Aug 7, 2024

Knowledge is Now a Commodity

It's at your fingertips, you just have to use it.

Bradley Herman
Bradley Herman
Time is a Flat Circle

Artificial Intelligence

+1

Jul 31, 2024

Time is a Flat Circle

Navigating the next platform shift without repeating history

Bradley Herman
Bradley Herman
Shareholders, Not AI, Will Displace the Human Workforce

Investment Thesis

May 17, 2024

Shareholders, Not AI, Will Displace the Human Workforce

They won't have a choice.

Bradley Herman
Bradley Herman
A Moment in Time

Other

May 13, 2024

A Moment in Time

Today is my daughter’s sixth birthday.

Bradley Herman
Bradley Herman
AI Disruption is Inevitable

Artificial Intelligence

+1

Mar 13, 2024

AI Disruption is Inevitable

I don't believe society is ready for what's coming.

Bradley Herman
Bradley Herman
The Intersection of AI, Blockchain and 'Skins'

Artificial Intelligence

+1

Dec 27, 2023

The Intersection of AI, Blockchain and 'Skins'

Did I just write the next episode of Black Mirror?

Bradley Herman
Bradley Herman
This is case study I wrote for Novo detailing our work with a private equity firm and their enterprise portfolio company.

Case Study

+1

Oct 24, 2023

This is case study I wrote for Novo detailing our work with a private equity firm and their enterprise portfolio company.

A Private Equity Partnership

Bradley Herman
Bradley Herman
The Global Advantage

Growth

+2

Oct 5, 2023

The Global Advantage

Utilizing Global Talent Yields More Than Just Cost Savings

Bradley Herman
Bradley Herman
Introducing Novo

Consulting

Sep 25, 2023

Introducing Novo

Some background into my new venture.

Bradley Herman
Bradley Herman
My First Exit

Other

Sep 22, 2023

My First Exit

The perspective of how most company exits probably go

Bradley Herman
Bradley Herman
Marketing Makeover

Other

Sep 1, 2023

Marketing Makeover

The ever growing importance of organic marketing

Bradley Herman
Bradley Herman
Load more
Plutus21

Backing and building the companies of tomorrow.


Businesses

Capital

Consulting

Academy

Explore

Insights

Team

Careers

Connect

Investor Inquiries

Consulting Inquiries

Academy Inquiries

Headquarters

4311 Oak Lawn Ave
Suite 325
Dallas, TX 75219


Copyright © Plutus21 Investment Management, L.L.C., Plutus21 Capital Management, L.L.C., and Plutus21 Holdings, Inc.

Legal  |  Disclaimers