Engineering Growth
The fastest-growing companies are treating go-to-market as a system they continuously build and improve. GTM engineering is the discipline making that possible.
The Core Idea
We are witnessing a new class of companies reaching meaningful scale at an unprecedented rate.
Some are growing from little revenue to tens of millions, and in a few cases nearly $100 million, in annual recurring revenue within a year. They are reaching highly specific audiences and growing at speeds that would have seemed implausible a few years ago.
How are they doing it?
Strong products, market timing, and access to capital all play a role. These companies are also taking a new approach to go-to-market: they are building systems that help them find and reach their ideal customers with greater speed, precision, and relevance.
Behind many of these companies is an emerging discipline called Go-To-Market engineering.
Partner Perspective
Engineering Growth
Hamiz Awan, Founder & Managing Partner - 5 min read
AI has made it much easier to create content, find leads, write messages, and reach people. That has created a lot more noise. Everyone can send more emails. Everyone can make more ads. Everyone can produce more content. So volume is becoming less valuable. Precision and cohesion are becoming more valuable.
“The goal is not to automate more. The goal is to waste less attention.”
The Series Continues
More Perspectives On Engineering Growth
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Engineering Revenue
The next phase of enterprise AI will separate companies that control their operating infrastructure from those that become dependent on someone else's.
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